The Roxborough Business Exchange is for Philadelphia Region businesses who desire to be busier and serve the communities of Northwest Philadelphia and Eastern Montgomery County including Roxborough, Manayunk, East Falls, Andorra, Whitemarsh Township
and Ambler.
The Roxborough Business Exchange is for Philadelphia Region businesses who desire to be busier and serve the communities of Northwest Philadelphia and Eastern Montgomery County including Roxborough, Manayunk, East Falls and Andorra, Whitemarsh Township
and Ambler.
- Meet active, local business members in our community
- Exchange business leads
- Accountability for your marketing efforts
- Develop a strong network of local business referrals
- Enhance our community through local service events
- Monthly meetings
- Come and deliver a 45 second commercial about your business
MEMBERSHIP REQUIREMENTS
1. Host/Conduct one marketing event each month
2. Refer 2 leads to some other member of the group each month
3. Attend the meetings
4. Host one meeting a year
5. Meet with one other member of the group at their office or for lunch, once a month
MEETING FORMAT
Optional mingling
Host welcome and Intro
Member 45 second “elevator speech”
Lead Sharing Exchanges
Reports on Member meetings
Share commitments for marketing events
Next meeting host announcement
Optional mingling
LEAD SHARING TIPS
The purpose of sharing leads is obvious…to build business for one another. What is not so obvious is how to give a good referral and follow up on it in an authentic and powerful way. It’s easy to say, “Here, take ‘Joe’s’ card-he’s a good guy”. But we all know how often that card gets lost-out of sight, out of mind, right?
A much more powerful way to refer business is to say, “Is it alright if I have ‘Joe’ call you to give you a phone consultation?” This is less threatening to hear than “Can I GIVE ‘Joe’ YOUR number?” That sounds like my personal info is going to someone I don’t know…I’m not in control. But if I say to you, “Is it alright if I have ‘Joe’ call you?” Then, it sounds like I am making ‘Joe’ do something for YOU, not giving Joe something of yours.
When we refer business this way, it makes us really think about who we would refer to, and makes us accountable for follow up. This results in better communication, more authentic referrals, and better business for all of us! Try it!
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